Honey Badger Award
Honey Badger don’t give a S#@%!! Most gnarly feat of the year, ranging from a world record or first descent to an epic feat of toughness or athleticism unthinkable by the rest of the human population.
YETI builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders, YETI created and leads the premium cooler category, and has successfully expanded into premium insulated drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, BBQ pitmasters, and many others trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.